SEM | Paid Search

OUR SEM / PPC SERVICES

We offer a number of one-time SEM audit, account restructure, and ongoing monthly service offerings. In order to undertake a monthly management package, we would need to perform an audit and account restructure for Google, Bing, and/or Yahoo advertising platforms.
HOW CAN WE HELP?
PAID SEARCH ACCOUNT AUDIT

The main goal of this package is to audit your existing paid search accounts (Google, Bing, and/or Yahoo), and build a plan for optimizing and restructuring these accounts based on industry best practices and your data. We can implement these recommendations (see Paid Search Account Audit and Restructure), or your internal team can implement them.

PAID SEARCH ACCOUNT
AUDIT AND RESTRUCTURE

The main goal of this package is to restructure your paid search accounts (Google, Bing, and/or Yahoo) based on industry best practices and any learnings we garner from the account audits we’ve performed.

PAID SEARCH
ONGOING MANAGEMENT

After auditing and restructuring your paid search accounts (Google, Bing, and/or Yahoo), we can own own ongoing management, metrics reporting, optimizations, and attribution analysis for your entire paid search program. This typically includes weekly or monthly reports and SEO/SEM-optimized landing page strategy.

KEY SEM WINS

B2C Retail eCommerce SEM Wins

  • Oversaw and managed in-housing for 3 large B2C eCommerce retailers.
  • Worked with high-growth B2C subscription service startup to lower CPC by 50% and increase traffic by 40%, thus improving ROAS.
  • Performed AdWords audit and restructured accounts for 4 large B2C eCommerce brands (2 retailers, a fast food chain, and a manufacturer) to meet growth goals and improve CPA / ROAS.
  • Optimized AdWords program for B2C finance company to significantly improve CPA and ROAS.
  • Achieved 10X ROAS in AdWords for a financial B2C startup.
  • Successfully restructured and managed SEM for over 10 large eCommerce retail sites.
  • Successfully restructured and managed SEM for 18 sites for one of the largest B2C nonprofits in the US.
  • Ran paid search at a top 15 internet retailer.

B2C & B2B Lead Gen SEM Wins

  • Optimized long-term AdWords program for large B2B eCommerce retailer to significantly improve CPA and ROAS.
  • Audited and overtook management of AdWords for fast-growth B2B startup in the transportation space. Achieved significant improvement in number and quality of leads, and ROAS.
  • Built, launched, and managed a B2B lead gen program for a high-growth financial company for >300X ROAS.
  • Increased appointments by 55% (above a prior all-time high) for a national chain of medical clinics.

SEM Awards and Recognition

  • Member of Google Advertising Council.
  • Selected for Google case study.
  • Speaker eTail, eCommerce conference.
  • We are recognized as a top Illinois Digital Marketing Agency on DesignRush, Clutch, UpCity, Best Agencies, Expertise, and Digital Agency Rankings.
HOW CAN WE HELP?