A Boutique Digital Marketing Agency

We have specialized marketing expertise in SEO, SEM, AMS, Paid Social, and ASO.

We're a boutique digital marketing firm that specializes in eCommerce retailers and B2C/B2B lead gen

We're a small group of consultants who specialize in specific digital marketing channels. We're based all over the world, and have expertise across industries and companies - From Fortune 50 eCommerce retailers to newly launched B2B startups.

We also step in as the digital marketing team for other agencies

We can audit you or your client's current marketing programs and provide overall strategy, or we can step in as part of your digital marketing team.

OUR CORE DIGITAL MARKETING SERVICE OFFERINGS

Industry Expertise

Prior to working at LyteYear, many of our team members served as digital marketing managers and directors at large eCommerce and/or brick-and-mortar retailers. One of LyteYear’s core differentiators is our ability to offer this level of knowledge and expertise at the agency-level and via pricing options that are affordable for startups and SMBs. We’ve also worked with some of the largest agencies in the US to audit their internal marketing teams, and then help them restructure and hire to build the best program possible.

B2C/B2B LEAD GEN

One of our core areas of expertise is in generating qualified leads for companies of all sizes, across industries, via paid search, SEO, paid LinkedIn, and paid Facebook. We’ve helped a number of high-growth, VC-backed startups build and launch their lead generation programs from the ground-up.

ECOMMERCE RETAIL

We also specialize in auditing, restructuring, launching, and managing digital marketing programs for eCommerce retailers of all sizes – from high-growth startups to Fortune 50 companies. Our experience spans industries: from luxury goods, to CPG, to fast food, to online testing.

Search Expertise

Search, both paid and organic, is our core expertise. We believe in building a multi-channel digital marketing strategy that is driven by keyword and analytics data. Our work in search has been recognized by various profiling companies, conference creators, and Google.

SEO | ORGANIC SEARCH

Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. We do this through site content and technical optimizations, content marketing, and backlink creation.

SEM & PPC | PAID SEARCH

Paid Search is the practice of increasing the quantity and quality of traffic to your website through paid advertisements on Google, Bing, and Yahoo. We have a strategy we’ve built for paid search that works across industries and companies.

Other Core Marketing Offerings

MOBILE ASO
We specialize in mobile growth through App Store Optimization (ASO, which is essentially SEO for the app stores), and app store ads. We have a wealth of expertise in product management, marketing, and growth, and have launched 15+ mobile products.
AMS

Amazon marketing is the practice of optimizing your storefront organically (like SEO, but for Amazon), and then managing, optimizing, and reporting upon ongoing Amazon marketing efforts. We have experience restructuring and managing Amazon for a number of B2C brands.

PAID SOCIAL MEDIA

Although we have expertise across a variety of paid social channels, we are particularly adept at paid Facebook, Instagram, and LinkedIn. We also have managed Reddit ads, paid Pinterest, and YouTube ads, and have built plans and worked with brands on influencer outreach.

OUR DIGITAL MARKETING EXPERTS

Meet our team of nomadic, adventurous, digital marketing experts.

Lauren specializes in SEO, paid social, paid search, mobile growth, and product marketing. Prior to founding LyteYear, she worked in product management and marketing in Chicago and helped build and then grow a number of digital products for clients. In her free time, she loves hiking, camping, her dogs and cat, climbing, and good craft beer.

LAUREN FELLURE
SEO, SEM, PAID FACEBOOK, PAID LINKEDIN
Patrick - Co-Founder, Paid Search, Social Expert

Patrick has deep expertise in paid search – particularly for large B2C eCommerce retailers. He worked at some of the largest retail brands in Chicago, and ran in-housing of paid search for 3 luxury retailers prior to co-founding LyteYear with Lauren. Outside of work, his favorite things to do are hike and camp with Odin, taste good beers at breweries, work on he and Lauren’s truck camper, and obsessively follow Aaron Rodgers and the Green Bay Packers.

PATRICK HOLT
SEM, PAID SOCIAL, AMS
Adam Yaeger LyteYear Profile

Adam worked at LinkedIn for 2 years helping advertisers implement their B2B and Lead Generation campaigns. He’s a paid digital marketing and social media  professional with years of experience working on big brand accounts. He recently spent one year traveling the world with a work/travel program called Remote Year, where he lived and worked in 12 cities in 12 months with 40 other professionals. He likes to explore new cities, drum, watch his favorite sports teams, go to concerts, learn new things, and try new foods.

ADAM YAEGER
PAID LINKEDIN, PAID FACEBOOK AND INSTAGRAM

Tina is an experienced digital marketer with a penchant for problem solving through data analysis and strategic thinking. Prior to joining LyteYear, she worked for major retail brands as well as Fortune 500 companies. Tina graduated from University of Chicago with an M.S in Analytics. She’s currently training in Samba dance to perform at Carnival in Rio de Janeiro, after which she’ll embark on a year-long travel journey.

TINA LUKE
PAID SEARCH, ORGANIC SOCIAL, ANALYTICS
Carley LyteYear Content Copywriting SEO

Carley is a well-seasoned copywriter and SEO specialist creating informative yet captivating content for a wide range of clientele. She approaches life from all angles and applies the same techniques to digital marketing as a storyteller, graphic designer, and methodical creative. When she’s not glued to her computer you’ll find her hanging from the side of a mountainous cliff, practicing yoga, or rallying up a trail with her pup Dax.

CARLEY EWERT
CONTENT MARKETING, SEO
Betsy Miller - Email Marketing, Paid Social, Paid Search, Analytics

Betsy has brought her digital marketing skills to many small and growing companies to assist with overall strategy, paid advertising, email marketing, and marketing automation. She’s equally at home with eCommerce (selling anything from furniture to herbal medicine) and B2B lead generation. When she steps off the grid, she goes to check out her local art & music scene, as well as the newest restaurants and breweries.

BETSY MILLER
PAID SOCIAL, EMAIL, ANALYTICS, PAID SEARCH
Zain Din LyteYear SEM PPC Marketing

Zain brings over 10 years of experience in ecommerce and performance marketing from companies including Grainger, HP, and Fossil. Most recently he was in charge of the marketing budget for Tecovas, helping to grow the brand to $80MM+ annual revenue after just four years in business.

ZAIN DIN
SEM, PAID SOCIAL
David Parma LyteYear AMS Expert

David has been in marketing for the past 14 years. He grew up through the ranks of marketing and analytics helping senior executives at JC Penney, Neiman Marcus and Fossil make the right decisions. Knowing how analytics and data can help a company get the most ROI and understanding how to continually optimize growth with marketing is what drives him. For the past 3 years, he’s leveraged his expertise towards understanding Amazon. One of his clients grew from $140K/year to $2M/year in Amazon revenue!

DAVID PARMA
AMAZON MARKETING SERVICES

CLIENTS RATE US 5 OUT OF 5 STARS

Our clients and agency partners think we're great. Don't believe us? We'll let them speak for themselves.

SUSTAINABLE MARKETING INITIATIVES

We believe in using our powers for good, which is why we try to market as eco-consciously as possible, and work with partners and brands whose beliefs we align on. We also are a proud member of 1% for the Planet, and a Reforestation Partner for One Tree Planted.
LyteYear Boutique Digital Marketing Agency 1% for the Planet Member
LyteYear Boutique Digital Marketing Agency One Tree Planted Reforestation Partner
LyteYear Boutique Digital Marketing Agency One Tree Planted Reforestation Partner