We're a boutique digital marketing firm that specializes in eCommerce retailers and B2C/B2B lead gen
We're a small group of consultants who specialize in specific digital marketing channels, and have expertise across industries and companies - From Fortune 50 eCommerce retailers to newly launched B2B startups. Our specialty is to use search, audience, and analytics data to build high-intent marketing campaigns.
We use analytics, audience, and search data to define and prioritize high-intent keywords and audiences that are the most likely to convert. We then build our marketing efforts around these audiences and phrases. Put plainly, we drive traffic to our clients' sites via SEO, paid search, and paid social campaigns that is highly likely to convert for a profitable return.
OUR CORE DIGITAL MARKETING SERVICE OFFERINGS
Prior to working at LyteYear, many of our team members served as digital marketing managers and directors at large eCommerce and/or brick-and-mortar retailers. One of LyteYear’s core differentiators is our ability to offer this level of knowledge and expertise at the agency-level and via pricing options that are affordable for startups and SMBs. We’ve also worked with some of the largest agencies in the US to audit their internal marketing teams, and then help them restructure and hire to build the best program possible.
One of our core areas of expertise is in generating qualified leads for companies of all sizes, across industries, via paid search, SEO, paid LinkedIn, and paid Facebook. We’ve helped a number of high-growth, VC-backed startups build and launch their lead generation programs from the ground-up.
We also specialize in auditing, restructuring, launching, and managing digital marketing programs for eCommerce retailers of all sizes – from high-growth startups to Fortune 50 companies. Our experience spans industries: from luxury goods, to CPG, to fast food, to online testing.
Search & Social Expertise
Search (both paid and organic) is our core expertise, followed closely by paid Facebook/Instagram and paid LinkedIn. We also have expertise in Amazon marketing and advertising, as well as app store marketing and advertising. Both are essentially SEO and paid search, but for Amazon or the app stores.
We believe in building a multi-channel digital marketing strategy that is focused on high-intent keywords and audiences. Our work has been recognized by various profiling companies, conference creators, and Google.
Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. We do this through site content and technical optimizations, content marketing, and backlink creation.
Paid Search is the practice of increasing the quantity and quality of traffic to your website through paid advertisements on Google, Bing, and Yahoo. We have a strategy we’ve built for paid search that works across industries and companies.
Although we have expertise across a variety of paid social channels, we are particularly adept at paid Facebook, Instagram, and LinkedIn. We also have managed Reddit ads, paid Pinterest, and YouTube ads, and have built plans and worked with brands on influencer outreach.
Amazon & Mobile Expertise
Amazon marketing is the practice of optimizing your storefront organically (like SEO, but for Amazon), and then managing, optimizing, and reporting upon Amazon marketing efforts. We have experience restructuring and managing AMS for B2C brands.