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How can we help you get more from your marketing spend?
We specialize in delivering:
We employ a holistic approach to paid search that focuses on prioritizing high-intent keywords, building landing pages optimized for conversion rate and quality score, and setting the account up based upon industry best practices.
Our Approach to Paid Search
Quick, high-impact wins
Profitable revenue growth
Long-term growth strategy
We specialize in delivering:
We employ a holistic approach to paid search that focuses on prioritizing high-intent keywords, building landing pages optimized for conversion rate and quality score, and setting the account up based upon industry best practices.
Our Approach to Paid Search
Quick, high-impact wins
Profitable revenue growth
Long-term growth strategy
New Paragraph
Key SEM Wins
B2B Lead Gen
SEM
WIN
>
300x
ROAS on AdWords program
For a
high-growth
financial
company.
B2C LEAD GEN
SEM
WIN
+
55%
more appointments above a prior
all-time high
For a
National Chain
of
Medical Clinics.
ECOMMERCE
SEM
WIN
-
50%
decrease in cpc
+
40%
traffic and conversions
For a mid-sized
eCommerce client.
Continual Optimization and Analysis
Landing Page Conversion Rate Optimizations
Paid Search Account Restructure
Keyword Audit and Prioritization
Continual testing, bid adjustments, and optimizations based on the data we’re seeing while managing your paid search account.
Optimize existing or build new site landing pages that target your highest intent keywords. The goal is to both increase Google quality score, which lowers costs, and improve conversion rate.
Ensure the paid search account is structured based upon best practices for your industry, product mix, and conversion goals.
Audit your site organic and paid search keywords, and your competitors' keywords. Prioritize those that are highest intent and highest likelihood to convert.
Our Paid Search Marketing Strategy
Continual Optimization and Analysis
Landing Page Conversion Rate Optimizations
Paid Search Account Restructure
Keyword Audit and Prioritization
Continual testing, bid adjustments, and optimizations based on the data we’re seeing while managing your paid search account.
Optimize existing or build new site landing pages that target your highest intent keywords. The goal is to both increase Google quality score, which lowers costs, and improve conversion rate.
Ensure the paid search account is structured based upon best practices for your industry, product mix, and conversion goals.
Audit your site organic and paid search keywords, and your competitors' keywords. Prioritize those that are highest intent and highest likelihood to convert.
Our Approach to Paid Search Marketing
Continual Optimization and Analysis
Landing Page Conversion Rate Optimizations
Paid Search Account Restructure
Keyword Audit and Prioritization
Continual testing, bid adjustments, and optimizations based
on the data we’re seeing while managing your paid search account.
Optimize existing or build new site landing pages that target
your highest intent keywords. The goal is to both increase Google quality score, which lowers costs, and improve conversion rate.
Ensure the paid search account is structured based upon
best practices for your industry, product mix, and conversion goals.
Audit your site organic and paid search keywords, and your competitors' keywords.
Prioritize those that are highest intent and highest likelihood to convert.
Our Approach
to Paid Search Marketing
- Ongoing management of your paid search account, which includes continual testing, optimizations, data analysis, and real-time metrics reporting.
ONGOING MANAGEMENT
- Optimize existing or build new site landing pages that target our highest intent keywords. The goal is to both increase Google quality score, which lowers costs, and improve conversion rate.
LANDING PAGE CRO
- Restructure of paid search (AdWords or Bing) account based on best practices for your industry, product categories, and conversion / return goals.
PAID SEARCH ACCOUNT RESTRUCTURE
- Keyword analysis, categorization, and prioritization based on organic search (SEO) and paid search (SEM) data.
- Landing page / product analysis and prioritization based on conversion rate and revenue.
KEYWORD AUDIT & PRIORITIZATION
Our Typical SEM Engagement
Meet Your SEM Leads
Patrick leads the Paid Search team and is a co-founder of LyteYear. He has run paid search for some of the largest retail and eCommerce brands in Chicago, and ran in-housing of paid search for three luxury retailers prior to founding LyteYear. He's a member of the Google Advertising Council, and was selected for a Google case study.
PAID SEARCH DIRECTOR
Patrick Holt
Ellen is a senior paid search manager with over 12 years of advertising experience. She has had a love affair with marketing since she was 4, pursuing an education in advertising, programming, and graphic design, and excels in finding ways to scale success. She is experienced in practically every vertical imaginable with budgets big and small, and is frequently referred to by clients as an arm of their in-house marketing team.
SENIOR PAID SEARCH MANAGER
ELLEN MOON
