Paid Search Marketing Services Pricing

$2000 per month minimum

We typically employ a pricing model that involves a monthly minimum fee paired with a percentage of media spend (whichever is greater). Our paid search monthly minimum fee varies based on the size and complexity of the account, but starts at $2000 per month.

Paid Social Marketing Services Pricing

$2000 per month minimum

We typically employ a pricing model that involves a monthly minimum fee paired with a percentage of media spend (whichever is greater). Our paid social monthly minimum fee varies based on the size and complexity of the account, but starts at $2000 per month.

SEO Marketing Services Pricing

Varies

Our SEO pricing varies based on the clients’ needs and the engagement. We can either bill hourly by project, or agree to a flat fee each month.

Search Marketing Strategy:

SEM and SEO

Paid search and SEO should both be guided by a pillar-based marketing strategy that focuses on creating content throughout the funnel that is genuinely useful to your target audience. The ultimate goal is to drive high intent traffic to a mixture of conversion and information-focused landing pages - depending on the queries’ intents. 

Whereas SEO’s core goal is driving more upper funnel traffic to informative landing pages that push prospects down into later funnel stages, paid search focuses on capturing and driving lower funnel traffic to conversion-focused landing pages. 

Our ability to create and implement a cohesive paid marketing strategy, website architecture, and content marketing plan that optimizes for high quality search traffic in all stages of the funnel sets us apart from many other agencies and internal brand marketers.

Paid Social Marketing Strategy

We focus our paid social efforts on channels and tactics that have been proven to drive the most purchases for the highest return, and lowest cost. This is why we focus primarily on paid Meta (Facebook and Instagram), and all other social media marketing platforms secondarily. 

Our goal is to get clients the most “bang for their buck,” and thus we keep ourselves and clients’ teams focused on strategies that we know will work, as opposed to distracting everyone with the newest marketing tactic or channel the industry is pushing.

A few of our key tactics include: 

• Creating a funnel that includes: 
• New customer-only top-of-funnel (TOF), 
• New customer-only middle-of-funnel (MOF), and 
• Existing customer bottom-of-funnel (BOF) campaigns. 
• Focusing TOF campaigns on broad audiences that we segment by campaign type and creative strategy.
• Focusing MOF campaigns on retargeting audiences, and then breaking retargeting audiences into their own funnel. 
• Launching a mix of influencer-style user-generated content (UGC) creatives, and lifestyle images that we use as statics and dynamic catalog ads. 
• When warranted, breaking ads into tiered ad sets based on performance.