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How can we help you get more from your marketing spend?
We specialize in:
Our search engine optimization strategy centers on implementing a pillar-based site architecture and content marketing strategy that positions the brand as a subject-matter expert on key content themes.
Our Approach
to SEO
Identifying relevant subject matter areas where clients can become experts
Executing a web-wide SEO strategy that solidifies brands as experts on relevant topics
Defining and driving traffic from high-intent keywords and question queries
We specialize in:
Our search engine optimization strategy centers on implementing a pillar-based site architecture and content marketing strategy that positions the brand as a subject-matter expert on key content themes.
Our Approach to SEO
Identifying relevant subject matter areas where clients can become experts
Executing a web-wide SEO strategy that solidifies brands as experts on relevant topics
Defining and driving traffic from high-intent keywords and question queries
Our Approach to Search Engine Optimization
CREATE A PILLAR-BASED SITE ARCHITECTURE
- Identify high-opportunity content themes (aka "content pillars") to base the site architecture and content marketing strategy around.
- Prioritize and categorize keywords related to these themes based on searcher intent and keyword potential.
- Implement a site hierarchy based on these content pillars. Optimize conversion-focused landing pages for high-intent (bottom-of-funnel) keywords, and more upper funnel landing pages for relevant question queries.
IMPLEMENT PILLAR-BASED CONTENT MARKETING
- Undertake a content marketing strategy on the site and social media platforms that focuses on positioning the brand as an expert on content themes that your target audience cares most about.
ANALYZE & ADAPT
- Ongoing tracking and analysis of SERP position changes of highest-priority keywords and key SEO metrics to determine what's working, what isn't, and adapt our strategy based on real-world results.
What Is Pillar-Based Marketing?
We employ a pillar-based approach to marketing, which involves creating a strategy based on content themes that directs your site architecture, content, and paid marketing efforts. Below is a simplified example of a pillar-based marketing strategy applied across channels.
New Paragraph
Key SEO Wins
B2C Lead Gen
SEO
WIN
>
100%
organic traffic and revenue GROWTH on key landing pages
For a
HealthCare
Testing
client.
B2B LEAD GEN
SEO
WIN
>
45%
YOY ORGANIC
TRAFFIC GROWTH
260%
YOY organic revenue GROWTH
For a
B2B
mobile app client.
ECOMMERCE
SEO
WIN
>
240%
YOY TRAFFIC GROWTH
>
170%
YOY REVENUE GROWTH
For a mid-sized
eCommerce client.
Meet Your SEO Lead
Lauren leads the SEO team and is a co-founder of LyteYear. Her expertise is in SEO content and technical audits, content marketing, and ongoing SEO strategy. Before starting LyteYear, her background was in product management and marketing. She has a JD/MBA and bachelor's in psychology.
SEO DIRECTOR
LAUREN FELLURE
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