We Specialize in High-Intent Digital Marketing

How We Determine Consumer Intent

We're a team of data hounds. We analyze customer and prospective customer data over time to determine trends. The key elements that go into this analysis are: Search queries; Site and content engagement; Competitor and industry trends; and Behavioral psychology as it relates to advertising appeals.

What Makes Us Different?

We're a "non-agency" digital marketing agency. We oftentimes function as an extension of internal marketing teams for our clients, and our larger agency partners. Beyond managing our core channels, we frequently take the lead on cross-channel budgeting and projections, attribution analyses and overhauls, and with hiring or training internal teams. Outside of this, our diverse backgrounds bring a unique perspective to our work. Our team consists of a mixture of people who have run marketing teams at Fortune 50 retailers, lifetime consultants, and startup executives. Because we are a remote work force and are open to unique employment structures, we're able to hire the best people for each project's needs.

Retail and eCommerce Digital Marketing Expertise

Prior to working at LyteYear, many of our team members served as digital marketing managers and directors at large eCommerce and/or brick-and-mortar retailers. Few other agencies are founded and run by people who have significant large brand eCommerce experience. A core differentiator that we bring to the table is the ability to build, execute, and manage multi-channel marketing programs for Fortune 50 retailers from the perspective of an internal director. This oftentimes leads to us working with CMOs to create board decks, build multi-year forecasts, define the channel mix and goals, build teams, hire/vet other agencies, and perform complex attribution analyses and restructures.

B2C and B2B Lead Gen Expertise

Many of our longest-running and highly successful client projects are focused on lead gen. We helped successfully restructure and build the marketing programs for a few companies that own hundreds of medical clinics across the US, large enterprise software companies, companies that sell online certifications, and smaller B2B tech startups. Through years of cross-platform and industry experience, we've learned how to structure the marketing funnel and build strong creative to both create intent for lower awareness products, and then execute on and drive conversions from that intent.